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Press release

Affinity prices cut by 50% in the Serif Spring Sale

Serif has reduced the prices of the award-winning Affinity creative software suite by 50% for a limited period.

It’s the perfect opportunity to pick up Affinity Photo for image editing, Affinity Designer for graphic design and Affinity Publisher for page layout.

Individually, the power of Affinity apps enables you to create more, quicker, while together, the complete Affinity suite delivers unrivalled integration across all three apps.

The price reduction applies to Affinity products on Mac, PC and iPad, as well as creative add-ons such as brush packs, macros and filters in the Affinity Store.

Serif managing director Ashley Hewson says: “The last time we offered a discount this substantial was during our campaign to support creative industries through the effects of the COVID-19 pandemic.

“With people’s budgets increasingly stretched, this is the ideal opportunity to buy, whether you want to complete the Affinity collection, add some of the amazing content packs, or maybe jump on board with us for the first time.”

The Affinity product range has fast become the hottest name in creative software.

Affinity Photo will revolutionise the way you work, whether you’re editing and retouching images, creating full-blown multi-layered compositions or making beautiful raster paintings.

Affinity Designer is already the choice of thousands of professional illustrators, web designers and game developers who love its silky-smooth combination of vector and raster design tools for creating concept art, print projects, logos, icons, UI designs, mock-ups and more.

Whether you’re working on books, magazines, marketing materials, social media templates, website mock-ups or other projects, Affinity Publisher gives you the power to combine your images, graphics and text to make beautiful layouts ready for publication.

It comes with Affinity’s unique StudioLink technology, allowing you to harness the power of all three products in a layout, without spending time switching and saving.

The sale is scheduled to finish on May 31.

To buy, go to

About Serif

Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.

However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.

Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.

Affinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over two million customers worldwide.

Serif employs around 85 people at its HQ in Nottingham, UK.

Press contact

John Atkin
Head of PR

Affinity apps are available for review on request.

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